No, domain authority is not a google ranking factor and does not even affect the SERP results.
To put it simply, Google does not take Domain Authority as a criterion for ranking any website or webpage. Therefore, Domain Authority is not a ranking factor that can enhance SERP ranking on Google.
The Evidence. Moz (SEO tool that developed domain authority) proved that Domain Authority score does not impact Google search results. “Domain Authority is not a Google ranking factor and does not affect the SERPs.”
What is Domain Authority?
Domain Authority is the score of a search engine ranking that forecasts the probability of a website to rank in SERPs.
Domain authority can also be defined in two ways-
The first is the ranking measurement developed by Moz which is an SEO software program that helps websites with their visibility and search chances. Domain authority helps in showing how likely the ranking of any certain website will be in SERP. They are on a scale of 0 to 100. They are used as a way to rank the search of the website in the SERPs.
SERP is the search engine result page that shows searched keywords’ results. To gain the highest ranking, websites need the help of many factors that pertain to search ranking.
The second way to understand domain authority is through the concept of how google gives certain domains authority over others. This is due to relevancy, timing, and how much certain domains can attract and keep people’s attention. With great content and relevant, attractive links, some domains can have authority. It is an advantage in the SERPs.
How Does Domain Authority Matter in SERPs?
Domain Authority is a search engine ranking metric developed for predicting the likelihood for a website to rank in SERPs. Scores for domain authority vary from one to one hundred, with higher scores indicating a better possibility of ranking.
However, Moz isn’t the only one to come up with a metric such as domain authority to gauge the ranking abilities of a website. It is one of the metrics for understanding the performance of a website.
Moz themselves came forward to clear that up and said Domain Authority is not a google ranking factor, rather it is a way to understand the performance of a website.
How is Domain Authority Calculated?
There are many factors that are incorporated while calculating the domain factor. These factors also include the linking root domains and total number of links into a DA score. Generally this score is used when you are comparing websites or trying to track the ranking of the site.
It is calculated through a two step process:
Step 1: Initially, a machine learning (ML) algorithm utilizes data related to website traffic, organic search, and backlinks to comprehend the most reliable and well-known domains on the internet.
Step 2: Another ML algorithm uses data of backlinks to determine how any website’s domain authority increases or decreases by gaining links. The calculation included in this process is as follows:
- How many websites are directing traffic to the site.
- Each referring domain’s authority.
- Links linking to the site that are follow or no-follow (inbound links).
- Links leading away from the site: follow vs. no-follow (outbound links).
- How many links lead outside of each referring site.
- The overall quantity of links linking back to the website
- How many referring IPs are pointing to the websites
- How many referring subnets are pointing to the website.
A scale from 0 to 100 is used to calculate the value, with 100 representing the highest value. The final score is calculated based on the most reliable domains.
Why Does Domain Authority Change?
A website’s score will frequently change when more, less, or varied data points are available and thus are included in those computations because Domain Authority is based on machine learning algorithms.
Other reasons why domain authority change are-
- The growth of your link profile has not been captured in the web index.
- You received links from places that don’t contribute to google ranking.
- Sometimes the domain authority is on the lower end of the scoring spectrum.
These are some factors on which domain authority any modification in these factors scores depend. Any modification in these factors changes the domain authority.
How to build Domain Authority?
When it comes to building Domain Authority, you must get High-Quality backlinks from authority websites, create top-notch content that links worthy, audit the website and eliminate bad links, optimize UX and website structure, and improve internal links.
Here are some tips that can help you in building a good domain authority.
- Give more importance to quality than quantity.
- Try analyzing all your backlinks.
- Try creating good quality content.
- Try generating the content to attract more audiences.
- Keep updating your older content.
- It will be good for you if you find your competitors and compare yourself to them.
- Try to understand where your competitors are getting their backlinks.
- Spreading your content in a unique way.
Building Domain Authority is a difficult task and it takes some time to show all the effects and benefits. Follow all the above mentioned steps to get a good result.
How Does SEO Help in Google Ranking Factor?
SEOs also use domain authority to determine the ranking of websites so they can optimize the website to reach the highest ranking. Many websites use SEO as a way to increase traffic to their website. They use many tactics, such as;
- Helping the websites increase traffic by optimizing the page to replicate the interest of current trends.
- Constantly refresh and conduct page audits to keep them relevant and fresh.
Get The Best Assistance For Ranking Your Website Higher On Serps
Contact SEO Process USA now to understand more about Domain Authority score and enhance the ranking of your websites and improve business. Our team is always prepared to provide the most reliable SEO services .