Pay-per-click (PPC)

If you want your business to be successful online, you should aim to be in the top three search engines (i.e., Google, Yahoo, and Bing). Some experts will say that you should be in the top five results. This is because people rarely click on search results at the bottom of page 5. If you want your website to reach the top five search engines, then pay per click services are the way to go.

In most cases, pay-per-click (also known as PPC) advertising provides a direct route to your market that other channels cannot quickly implement without spending a lot of time. We must not forget that time is our most precious resource.

Understanding PPC and Its Functionalities

Pay per click is a form of advertising that allows advertisers to pay only when a click occurs. The cost per click is usually determined by the auction that takes place, and the auction will look at how much others are willing to pay for the click.

So, everyone understands how traditional advertising works. You pay a fixed amount to advertise on billboards, TV, radio, or place advertisements in magazines or newspapers. Whether five people contact you or 500, the amount is the same. Pay-per-click advertising works the opposite: You pay for every click you receive. When someone sees your digital ad but doesn’t click on it, they won’t pay.

This is a big difference between traditional advertising and pay-per-click advertising, but the difference between PPC is much more than this. The two main forms of PPC marketing services are search engine marketing and social media advertising.

SEM mainly uses Google AdWords and Bing Ads to display advertisements about your business on Google or Bing. Following is an overview of how it works:

• Determine your reach: Do you want your ads to be displayed in zip codes, cities, within a one-mile radius of cities, entire states, or the world? These are all options from which you must decide beforehand.
• Choose keywords: What words do you want to appear in search engines? You can create a list of numerous words related to your service, and when someone types that word, your ad will show.
• Choose your ad type: Google Advertisingand Bing Ads have multiple types of ads, and the cost-per-click range depends on the type of campaign you choose.
• Set Your Budget: SEM works with a bidding system, which means you pay based on the number of other people bidding on the same word. You can set a budget based on daily spending, the maximum price per click, and more.
• Write your ad– If someone is in your geographic area and enters the terms you want to bid on, your ad will appear. When writing an ad, you need to make sure that it is clear and attractive.
• Decide where to direct people: When potential customers click on your ad, you have to send them somewhere, and it’s rarely the front page of your website. You want to send them to a page that clearly states what they are looking for based on what they are looking for. This is called a landing page.Social media advertising and search engine marketing have some of the same attributes, but there are some changes. However, there are some differences:

• More specific demographics: In addition to geographic regions and specific websites, social media ads can also place ads in front of your audience based on the information people share on social media. That’s a lot! We will discuss this below.
• Design-centric: Ads are highly visual on social media and allow graphics, video, and text.
• Cheaper pay per click: On average, the cost of clicks on social media is much lower than the cost of direct search using Google or Bing, and industry differences are slight.

Why Should Your Advertising Budget be Heavily allocated to PPC?

Pay-per click services are a basic form of advertising and should take up a large part of your advertising budget. Following is some of the reasons why:

• Targeted- PPC is one of the well-known and most targeted forms of advertising. With SEM, you can locate based on geographic area, search terms, interests, etc.
• Flexible- No contracts, no fixed fees, and no fixed demographics. If you want to suspend your PPC activities, you can. You can also increase or decrease your budget if you’re going to. If you want your ads to start showing to entirely different audiences in othercities, you can. This can all be done in a few minutes.
• Defined budget-With PPC, you can determine how much you want to spend per click, per day, etc. You can also get real-time data on the cost per click of each campaign.
• High ROI- With PPC, your ads are much targeted. You put your information in front of the right people, and unless they’re interested (and clicked), you won’t be charged.
• Instant Traffic- With PPC, you can immediately drive traffic to your website. Within minutes of setting up the event, the right people will click through to your website.
• Measurable Results- Digital marketing, especially PPC, provides excellent reporting. You can see the average number of clicks, the average cost per click, the ad performance, and more. Add the phone tracking number and login page, and you’re good to go!

If you need help freeing up more time and producing better results for your business, don’t hesitate in hiring Philadelphia PPC services. It will surely help you in gaining more leads than ever.