The perfect website design ensures that the website visitor quickly finds the information they came looking for. The design needs to be in such a way that the data is structurally functioning, emotionally appealing, and visually pleasing. Apart from satisfying the website visitor, it should also be equally attractive to search engines to rank the website at the top of search results. It is indeed challenging to satisfy both humans and search engines as both have different requirements. However, the trick is to integrate the needs of both in a Philadelphia web design that both humans and search engines approve.
Website designs are of three types: dynamic, static, and e-commerce websites. Choosing the type depends on the type of business and the requirement of companies. Read on to find out more about each type and the platforms used.
This is the ideal design when you need just a few pages on your website and do not want the information to change. The information on a static website remains the same and has no changes happening in a particular time. Static websites are usually created in CSS and HTML. They are pretty easy to develop and are easily indexed by search engines. However, they are not the perfect choice when it comes to completing complex tasks. Another point to note is that static websites need to be updated manually, making it a monotonous and time-consuming task.
It is simply one that can deliver dynamic information. This means the website information would be automatically updated depending on changes happening; however, it is based on a few criteria. It usually is built on content management platforms like WordPress, and others. The different CMS platforms on which these dynamic websites are built are:
This type is perfect if you run an online business and the website involves sales. There are several e-commerce platforms you can choose from. Some of them are;
However, the type of website design needed should be decided only after the business owner has conducted extensive research. You can also hire the services of a web design services firm to help you design the website of your choice.
There are countless firms, and unfortunately, each one claims to provide the best solutions. For a business looking at all the different providers, it can become confusing. When faced with deadlines and a growing need for a better online presence, making a choice is complex and critical.
The following are five of the essential checkpoints that should influence your decision;
Website design and search engine optimization are closely related and influence indexing and ranking. If your designer understands SEO and plans for online marketing during the design phase, your site will see massive ROI in traffic and customer conversions. Ask any potential design firm about relevant links, keyword research, meta tags, and on-site optimization. If you do not receive educated answers, your website will suffer for its inability.
Having a unique design is essential in distinguishing yourself from your competitors. If a company uses readily available templates for your website, then it is no good. Look at the firm’s portfolio of past projects and see if they offer a range of different design solutions. The web designing firm you choose must be professional enough to provide you with new ideas and concepts.
Even though a unique and attractive site is essential, your website also has to perform the goals for which it was built. Without a clear call to action, a pretty website telling the visitor what to do is useless as a marketing tool. A professional firm will incorporate unique design and functionality to promote your targeted products or services, capture new visitors and turn them into customers.
The software and languages used in website design are constantly improving and being updated. If your website is not being updated to be compatible with new technology, you will one day find that your website does not serve its purpose any longer. Make sure the designer offers cross-browser compatible and mobile responsive websites to ensure your website can be viewed on any device and from anywhere.
If you cannot access your website to make changes, then you are not in control of your website; the designer is. Your website is a marketing tool, and as such, it should be updated with new current information regularly. A professional design firm can create a website that allows you to have complete access to content, images, pages, and posts and allows you to make changes regularly without the need to pay them any fee.
So, always hire a professional website design company in Philadelphia that ticks all the above boxes. It is advised to conduct thorough research before you decide on any web design firm for your project.
