Making stand-alone landing pages is a prevalent online strategy used by marketers to increase website search engine optimization and generate potential customers that convert into sales.
Have you ever thought about how to improve the results of your advertising campaigns? Or how to collect emails for sales leads as efficiently as possible without bombarding people with pop-up windows? Then you may need to start using then.
It is an independent web page with a single goal, called a call to action (CTA). The simplicity makes it one of the best search engine friendly options for increasing the conversion rate of SEO and digital marketing activities.
It indents to promote marketing activities or products. This is where website visitors “log in” when they click on PPC (pay-per-click ads, such as Google Ads or Bing Ads), social media promotions, or similar content.
It is a specially designed web page that helps you convert website visitors into potential customers by providing you with an email address or phone number to contact them. This page can give the visitors attractive offers, such as a 10% discount on products, or it can be a free downloadable business report that visitors need. Typically, these pages will ask for the visitor’s name and email address before providing a quote.
Marketers like landing pages and it is preferred so much that about 48% of people create a new ad for each campaign. The reasons are as follows:
There is no fixed way to create a well-converted website landing page design. But there are some starting points and best practices that can help you find answers faster. The following are the items to focus on during the build process:
They are typically post-click design elements. This means that potential customers will reach out to them by participating in activities on external marketing channels.
To clearly define it, you need to focus on a single conversion goal and keep it creative. Buttons and calls to action are all hype here, and optimization is the end of the game.
Stay away from soft words like “contact” or “send.” Instead, communicate the exact value proposition your visitors will receive. Forms should not have too many fields. Any form’s length is inversely proportional to the number of leads it captures.
Everyone talks about the importance of headlines. But how important is your design? It’s actually the first item readers notice on the login page. This makes it even more important to focus on typographic elements like UX UI design, kerning, and leadership, making it user friendly.
The same is true for any subsequent text on the page. If the typography is out of sync with other visual effects on the page, there will always be a gap in the design perspective between elements that potential customers cannot save.
The best web design landing page design includes a perfect combination of images and videos, enough to attract attention. Why? Just because the human brain processes visual effects 60,000 times faster than text! This really means that they can potentially shape your experience before the visitor even reads your copy!
Remember when you last logged into a messy web page that exceedingly annoyed you. What is missing? Space to breathe. Negative (or blank) space without any visual or copy elements may not look much on paper. But they did more than marketers initially realized.
Based on information, industry, and the page tone, color psychology plays a critical role in visitor conversion.
The right choice can make them feel comfortable and attractive to them, while the wrong choice can scare them. Here is how different colors determine the tone and affect user behavior:
If you are willing to create user friendly and successful landing pages to increase your website traffic, you can connect with our team. We will give excellent and customized options depending on your needs and requirements. The team will make sure you get best out of it.
