For both brands and social media creators, the coveted blue verification badge on Instagram represents a significant validation of authenticity and offers greater control over their online presence.
However, obtaining Instagram verification is not straightforward, and only some qualify. Through Instagram, you can promote your business and increase your online visibility.
What does Instagram verified mean?
Instagram verification signifies that the platform has officially recognized a profile as the genuine representation of a public figure, celebrity, or global brand. When you encounter an Instagram account adorned with the coveted blue tick in its bio, it confirms that you view the legitimate and authorized version associated with that specific brand or individual.
Furthermore, it helps to distinguish it from imitation, unofficial, or fan-driven accounts. Instagram is a powerful medium, and you can achieve social media marketing success.
Requirements to apply for a verified badge on Instagram
Specific criteria must be met to be eligible for the coveted blue tick of Instagram verification. However, the exact process and requirements remain ambiguous. Instagram provides some guidelines to help determine eligibility:
- Authenticity: Your account should represent a genuine person, business, brand, or entity.
- Public Visibility: Verification is not extended to private Instagram accounts; your profile must be public.
- Completeness: Ensure your profile is fully filled out, including a bio and profile picture, and maintain an active presence on the platform.
- Uniqueness: Your account should solely represent your individuality or business. Multiple accounts for the same entity or person will not be verified. General interest accounts are also ineligible.
- Notability: Your account must depict a publicly recognized, highly-searched individual or business featured in numerous authentic news sources. Paid or sponsored media sources do not count.
How do I request verification on Instagram?
To secure that coveted blue tick on Instagram, follow these steps to request verification:
- Log in to your Instagram account and access your profile.
- Click on the three horizontal lines in the top right corner to open the menu.
- Within the menu, tap on “Settings.”
- From the “Settings” options, select “Account.”
- Scroll down until you locate “Request Verification” and tap on it.
- A verification request form will appear, requiring you to fill in essential details.
- After completing the necessary fields, hit the “Send” button to initiate the verification review process.
By following these steps, you can kickstart obtaining that coveted blue tick on your Instagram profile.
Tips for getting verified on Instagram
If you’re gearing up to apply for Instagram verification, these tips can boost your chances of securing that coveted blue badge. Even if you decide not to pursue verification, adhering to these best practices can enhance your overall Instagram success:
1. Polish Your Instagram Profile:
Instagram verifies identities partly by examining profiles. Ensure your profile is 100% complete with a well-crafted bio and a profile picture representing your brand, business, or personal image. For instance, use your company’s logo as your profile picture and include your brand’s tagline and website in your bio. A complete and authentic profile also helps build credibility, attracting more followers, engagement, and media attention.
2. Fortify Your Social Media Presence:
Strengthening your presence on other social platforms can reinforce the authenticity of your Instagram account. For instance, leverage the connection between Twitter and press releases. When your name appears in the news, capitalize on it to build your social profiles and followers. To increase your Instagram and other platform followers:
- Develop a Consistent Personality: Showcase your unique voice and theme consistently across platforms to connect deeply with your audience.
- Post Regularly and Reliably: Active engagement on social networks boosts your chances of encouraging user interaction.
- Create Outstanding Content: Just as captivating images can enhance your Instagram following, create valuable content tailored to your other channels. Understand your followers’ expectations and cater to their needs.
3. Guard Against Impersonators:
Instagram acknowledges the risk of impersonation, which is a crucial verification factor. As Instagram puts it, “Accounts representing well-known figures and brands are verified because they are likely to be impersonated.” Your blue badge signifies authenticity, setting you apart as a genuine article.
This builds trust among your followers, reassuring them they’re not following a fraudulent impersonator. People want assurance that they’re connecting with the real you.
Maintaining an active presence on Instagram is fundamental to your journey toward verification. Admins assessing your eligibility for Instagram verification look for consistent activity. The verification process loses its purpose if you’re not actively using the platform.
Conversely, if you’re verified but remain inactive on Instagram, it defeats the purpose of having that coveted blue badge. To enhance your odds of securing the Instagram-verified badge:
4. Amass a Library of High-Quality Photos:
Instagram revolves around visual aesthetics. Influencers gain followers by skillfully catering to their audience’s preferences. Identify what resonates with your followers and capture images that align with their interests.
5. Leverage Insights:
Visit your Instagram business page and harness Insights to strategize content that appeals to your audience. Publish posts when your followers are most active.
6. Engage With Your Audience:
Allocate time to respond to comments, like posts, and explore relevant hashtags. Engagement is the lifeblood of any social platform, and it’s crucial for establishing a thriving Instagram presence.
7. Elevate Your Earned Media
Earning that coveted Instagram verification requires demonstrating your worthiness. Start by Googling yourself to assess your online presence. If there’s little to nothing about you or your brand in search results, it’s time to rectify that situation.
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An algorithm doesn’t determine the Instagram verification process; real individuals manually review each request. They often turn to search engines like Google to gauge your external credibility. Ultimately, the path to Instagram verification demands significant effort and preparation, which is why these blue badges are highly regarded.
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