In this age of rapidly developing technology, everything is becoming engulfed into the realm of digitalization. It is best to have at least a basic understanding of the specifications and technicalities of functioning in the contemporary digitized world, especially if you are an entrepreneur or business owner seeking to establish an online presence.
Many people turn to Amazon to fulfill their e-commerce needs, whether it be buying, trading, or selling. You may be familiar with Search Engine Optimization (SEO), which is a process used to improve ranking status and increase site traffic. It helps rank web pages and provide results for searches based on accuracy.
Amazon’s site does employ SEO, but it differs from the conventional concept of SEO you’d be working with on your own personal website or with Google. The process of optimization is rather different than most of what happens on the general search engine websites.
If you own a business selling products, you already know that using SEO is important for your business rank. Hence, it is also important to understand and delve deeper into the different mechanisms of optimization across the web.
Read on to learn more about Amazon SEO management.
The concept of Amazon SEO
The conceptual goal of Amazon SEO is the same as regular SEO: to get a higher rank in search results. The difference here is that you are using SEO specifically to market products for sale. While regular SEO deals with any matter of subjects, topics, industries, and types of business, the SEO needed to successfully market your products on Amazon is more specific.
Here are some of the topics that are considered during Amazon SEO:
- Title of the product
- Usage of keywords
- Features of the product
- Backend keywords
- Description of the product
- Description of the product’s images
- Reviews of the product
- Strategy of product pricing
SEO keywords are selected from these parts of the website, rather than from blog articles or other from-scratch content.
Conventional SEO v. Amazon SEO
From a broader angle, SEO happens to be the most crucial aspect in e-commerce marketing. It is responsible for linking the virtual and physical handling and transfer of products. You should be familiar with the similarities and differences of conventional SEO and Amazon SEO for successful marketing.
Both require a kind of keyword optimization with the goal of securing a higher rank in a search result and appearing above the competition. However, when it comes to Amazon SEO, it involves additional things to enhance the product listing. Whereas Google’s search engine goal is to gain new users and provide them with an incentive to return, Amazon’s ranking system focuses on enhancing sales.
This distinction is important because unlike conventional SEO, Amazon happens to be an entire e-commerce site to drive sales.
Ways to Master Amazon’s Ranking
When we think of SEO, usually Google is the first thing to come to mind. However, since every corner of e-commerce business is effectively shifting to better digitization, why not be well-versed in Amazon SEO? If you intend to be a seller on Amazon, you have to work to gain customer attention, and for that you will need to learn to manage the search engine results page and how it translates over. Accordingly, you will have to understand how to use the A9 algorithm, which enhances Amazon’s search results, but works differently than Google or Bing’s algorithms. Read on to better understand how to successfully manage and utilize the Amazon ranking to your full advantage.
The Use of the Amazon Algorithm
A specific algorithm commonly known as A9 is used to rank the products on Amazon. It works with a smaller ranking signal, such as Google’s RankBrain algorithm. However, the A9 algorithm’s primary purpose is to help assess the product listing in a way that provides the best results for each customer’s search.
You should also know that Amazon’s ranking system is based on how likely a product search is to actually be led to purchase. This is accomplished by assessing the relevancy and performance of the product as well as comparing it to that of other listings. Here lies the difference for you to remember. Most of the searches on Google are casual, whereas on Amazon, every search is transactional and requires very specific proper SEO management.
Other Amazon SEO Factors
When it comes to Amazon ranking, there is a term called relevance relation that holds much responsibility. There are also other outlying factors that can effectively bolster rankings, which are discussed below.
Product Title
Perhaps the name does the magic when it comes to Amazon SEO services as far as relevance is concerned. The name is a main factoring decision-maker when it comes to ranking a product, which is why it is imperative for you to understand the use of proper keywords within the Amazon SEO process.
- Always remember to include the brand name
- Make sure the description of the product is clear and to the point
- Always clarify the correct size and specifications of the product
- If applicable, mention the quantity included per sale
Seller Names
The active ranking is indeed possible by considering the seller’s name, which is the reason for the sheer relevance of the ranking. You should know that few marketers look for Amazon organic search with the keyword of name seller. Thus, mentioning the name of the original seller will eventually work to your advantage.
Moreover, the backend keywords are the ones that effectively help to rank the product in Amazon. You will also need to know that there are as many as five fields where the seller can fill the backend keywords, each having no more than fifty characters, so you will have to know what to put in. It is also advisable to seek help from a professional to improve the ranking status of your product.
Involving an experienced Philadelphia SEO company specialist to handle all the SEO related tasks can help you achieve maximum benefits. We are living in a digitized era and business marketing is constantly changing as technology evolves. When your brand, product, or services rank higher in the SERPs, you can ensure increased profitability.