Logo designs are important since they are specific to companies and uphold their brand identity. However, designing logos is an entirely creative and subjective profession and requires the designer to consider various critical factors.
While attempting to design a unique and eye-catching brand logo design, you must carefully choose the right elements for the design. The following are the types of logos and a few important points that will help logo design services make the right choice while designing a logo for a client:
1. Abstract Logos: Abstract logos are a good way to represent brand identity. Abstract logos use innovative signs or graphics to sum up the identity of the company for the target audience. However, before creating such a logo, a designer is required to do detailed research about the company. A good example of such a logo is the Lab Vantage Inc. logo that has a reverse “V” sign to indicate its growth potential.
2. Type-based Logos: Type-based, also known as the textual design is a common form. This type allows you to mention the name of the company in either a plain or stylized typeface. The good thing about this type is that it helps to register the name of the company in the minds of the customer at the first look. Good examples of type-based logos are Google, FedEx, YouTube, etc.
3. Symbol-based Logos: As the name suggests, symbol-based logos are based on specific symbols. Here, the company name is not visible in the logo, which gives you the creative space to design a logo that can create a lasting impression on customers. The symbol may include a figure, a pictogram, or a specific symbol or a mark that portrays what the company stands for. Good examples of symbol-based logos are Apple, Shell, and Puma.
4. Initial-based Logo: You can also form your client’s logo based on their initials. However, it is advised to use brief initials instead of using lengthy names, which helps the brand get known by the acronym used. Good examples of initial-based logos are Honda and Mac Donald’s.
5. Badge-style Logos: Badge-style logos are mostly used to represent sports brands, automobiles, or universities. Good examples of badge-style logos are car brands like BMW, Mercedes or universities such as Oxford.
Designers are advised to use their creative skills to the best of their abilities to create a logo for their clients. Here are a few tips on designing a logo that can be useful in creating a unique and memorable design:
A logo should always stand out. It must be unique in such a way that people relate the logo only to a single company and don’t be confused as to which company the logo belongs to. Designers must also avoid copying or getting inspired by another company’s logo. Doing so might not only lead to trademark violations but also give a message to the world that the concerned company doesn’t have its own identity.
A logo should be designed in such a way that it looks equally compact and good on all forms of display items. The logo should consist of readable text, not too small, not too big.
Simplicity always goes hand in hand with beauty. Simple fonts like Times New Romans, Helvetica, and Arial make the logo easily readable. Also, using less than three colors and minimal variations in the fonts used is highly appreciated since using too many colors and fonts can spoil an image and make it less retainable.
A logo design company in Philadelphia will always try to express its business, vision, and values through a unique, simple, and adaptable design.
